CONCEPT
ADIDAS: HARDWIRED
For the release of Adidas’ new Hardwired boot pack we were given exclusive access to Liverpool’s no.9, Roberto Firmino, Juventus’ Paolo Dybala and Manchester City midfielder Bernardo Silva.
With the focus being on the brand new pink Nemesis boot worn by Firmino, we created a metaphor for him based on his playing style – The Eye of the Storm. He leaves defenders stunned on the ground as he calmly orchestrates play around him. The eye is also a reference to his signature ‘no look’ shots and eye patch celebration.
Art Director. Designer. DOP. Producer.
PLAY WITH CONFIDENCE
PUSH YOUR CREATIVITY
BE UNSTOPPABLE
ACCEPT THE RESPONSIBILITY...
...TAKE THE DEAL
INSIGHTS
After the campaign had run through, our analytics showed that Sports Direct had sold:
83,807 units
£4,490,431
With the Instagram stories reaching a total of
1,558,785 people
responsible for
5,501 purchases