HEAD: Winter Sports Creative Lead
As the Winter Sports Creative Lead for HEAD, I have been responsible for driving cross-platform brand and product campaigns from concept through to execution. Working closely with the marketing team, I develop creative strategies that align with commercial objectives and resonate with our global consumers. My role spans art direction, shoot planning, and overseeing the full production process—guiding designers, editors, 3D animators, and external agencies to deliver premium content across digital, film, and print. Focussing on innovation and storytelling, I ensure every touchpoint reflects the high-performance spirit of the brand while staying ahead of design and tech trends.
Art Director. Designer.
