Concept
HEAD: ReNew
HEAD’s innovative rethink initiative that gives skis a second life through a return, reward, and reuse scheme. With a focus on clarity and transparency, the campaign was driven by bold, informative design and direct messaging: Ride. Return. Reward. Repeat. I developed a low-impact visual system aligned with the eco-conscious ethos of the project, limiting ink usage through a reduced palette and avoiding heavy print finishes.
The design is information-led, featuring impactful headlines and simplified infographics that break down the technical and logistical process of RE:NEW. I collaborated closely with copywriters to ensure every claim was accurate and substantiated, and I directed the creation of animated infographics—storyboarding, briefing, and overseeing their production across campaign assets.
Art Director. Designer.
