Concept
HEAD: Kaliber
For HEAD's Winter 25/26 launch of the Kaliber ski boot, I led the creative concept development, building a narrative centred on laser precision and cutting-edge performance. After pitching the direction to the senior marketing team I played a key role in planning both the studio and on-piste shoots. This involved storyboarding, briefing external production partners, and directing on set across both environments. I also oversaw post-production to ensure a cohesive visual identity across all campaign elements—from the hero film and teaser edits to social assets and e-comm content.
Art Director. Designer.
