CONCEPT
PUMA: POWER UP
THE EVENT
For the release of the new Puma Power Up boot pack we teamed up with an events company and organised a FIFA Competition inviting anyone to come down to the Sports Direct store and take part.
The store was kitted out with a full gaming arena and co-branded with Puma and Sports Direct graphics.
The main objective was to increase sales of the new boot pack while promoting footfall to the newly elevated store as well as boosting social media presence for both brands. All players received a discount code on Puma football products, the two finalists won a custom Puma Playstation 4 with FIFA 20 and the Winner was awarded with the chance to play one on one game of FIFA with premier league footballer James Madison
Art Director. Designer. DOP. Producer.
EVENT PHOTOGRAPHY
