CONCEPT
SD TRAINING: TOKYO 2020
With this concept we wanted to highlight the diversity across sport with a particular focus on body shape, while at the same time emphasising the unity of sport itself. We presented this by working with six athletes from different disciplines, each with a unique story, who are currently training in order to reach the Tokyo 2020 Olympics. The aim was to highlight the extreme preparation and commitment they undertake daily and use this to inspire Sports Direct consumers and everyday trainers to reach their goals.
Art Director. DOP. Producer.
RETAIL GRAPHICS
ATHLETE STORIES
