CONCEPT
#THEWARMUP2
#TheWarmUp is an annual series created with the aim of elevating the Football category within Sports Direct. For its second year we worked in collaboration with 4 brands to deliver the ultimate pre season experience for 15 social influencers and 15 competition winners.
Consisting of four chapters, the series follows the squad from the first training session, through to game day and the after party celebrations that follow, with each brand having a chapter dedicated to them. The stages were titled, The Kit Out, The Tune Up, The Test and The Seasons Uprising.
Designer. Producer.
PHOTO GALLERY
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