CONCEPT
UNDER ARMOUR: WINTER TRAINING
The aim of this campaign was to encourage outdoor training during the winter months. We produced a number of instructional videos educating people on various training plans that they could do outdoors with minimal equipment. We also created an inspiring motivational training video on brand with Under Armour, this video was so successful on social channels that the brand decided to air the advert on TV.
Art Director. Designer. DOP. Producer.
OUTDOOR SHOOT
TRAINING PLANS
As a retargeting strategy we created a training plan for each influencer focussing on a different aspect of outdoor training.
These training plans went on the Sports Direct Instagram channel for their followers to use as their free New Years resolution training guide.